STIMOROL “Stimoji” : Social Media
KEEP IT REFRESHING, TO SAY THE LEAST.
THE BRIEF
Launch the “Mouth & Mind Refreshment” brand position into the SA market.
THE CAMPAIGN
It’s a scientific fact that chewing gum improves mental focus and brain functionality. And while we use our mouths to communicate, these days images speak louder than words. Emojis, to be precise. So we refreshed those too, by creating a localised set. Then we put our fans’ brains to the test, using them to create puzzles.
THE RESULTS
Smarties 2018
BRONZE – Enabling Technology (Mobile Social)
Assegai 2018
LEADER – Craft (Art Direction)
KEEP IT REFRESHING, TO SAY THE LEAST. THE BRIEF Launch the “Mouth & Mind Refreshment” brand position into the SA market. THE CAMPAIGN It’s a scientific fact that chewing gum improves mental focus and brain functionality. And while we use our mouths to communicate, these days images speak louder than words. Emojis, to be precise….