KEEP IT REFRESHING, TO SAY THE LEAST.

THE BRIEF

Launch the “Mouth & Mind Refreshment” brand position into the SA market.

THE CAMPAIGN

It’s a scientific fact that chewing gum improves mental focus and brain functionality. And while we use our mouths to communicate, these days images speak louder than words. Emojis, to be precise. So we refreshed those too, by creating a localised set. Then we put our fans’ brains to the test, using them to create puzzles.

THE RESULTS

Smarties 2018 

BRONZE – Enabling Technology (Mobile Social)

Assegai 2018 

LEADER – Craft (Art Direction)