SHIELD “1 Team 1 Nation” : Integrated Campaign
MAKE EVERY GAME FEEL LIKE A HOME GAME
THE BRIEF
As team sponsor, connect the 2015 Rugby World Cup Springbok squad with their fans and supporters at home.
THE CAMPAIGN
We gave Springbok fans who couldn’t afford to travel overseas and watch their beloved team from the stadium a way to share their support and encouragement with the players. When the Springboks play at home they can hear their fans in the stadium. We made sure they felt them a continent away. Anyone could use our USSD line to send a message directly to the Springboks. Messages were printed and hung in their change room. Fans were rewarded for participation through spot prize giveaways and competitions.
THE RESULTS
The campaign hashtag #1Team1Nation was adopted by the country for the duration of the tournament.
Over 800 000 messages of support were received.
Assegai 2016
LEADER – Media (Social Platforms)
LEADER – Multi Channel (Integrated Direct Marketing)
New Generation 2016
GOLD – Best Integrated Marketing
GOLD – Best Use of Social Media in a Campaign
MAKE EVERY GAME FEEL LIKE A HOME GAME THE BRIEF As team sponsor, connect the 2015 Rugby World Cup Springbok squad with their fans and supporters at home. THE CAMPAIGN We gave Springbok fans who couldn’t afford to travel overseas and watch their beloved team from the stadium a way to share their support and…
