SHIELD “Be Ready” : Integrated Media
JOIN THE FIT SQUAD
THE BRIEF
Launch Invisible Black + White and get anti-stain deodorant users to reappraise product efficacy.
THE CAMPAIGN
Moving towards a better life literally includes moving to have a better life. We prepared and inspired women to achieve their fitness goals with confidence. We recruited three of the biggest fit-fluencers in South Africa and sent them on a mission.
They demonstrated how fitness and exercise built their confidence and once we had people motivated and inspired, we got them moving too by hosting events across the country where women could see the results for themselves.
THE RESULTS
2018 Assegai
Bronze – Media (Face to Face Activations / Field Marketing)
Leader – Multi Channel/Country (Integrated Direct Marketing Campaigns)
Smarties
SILVER (SA) – Brand Awareness
SILVER (SA) – Product or Services Launch
BRONZE (SA) – Mobile Social
overview
There were sooooo many parts to this campaign! So you can watch the case study or check out all of the parts below.
“FitSquad” Commercial #1 : Mapule
“FitSquad” Commercial #2 : Sbahle
“FitSquad” Commercial #3 : Takkies
media integration
JOIN THE FIT SQUAD THE BRIEF Launch Invisible Black + White and get anti-stain deodorant users to reappraise product efficacy. THE CAMPAIGN Moving towards a better life literally includes moving to have a better life. We prepared and inspired women to achieve their fitness goals with confidence. We recruited three of the biggest fit-fluencers in…
