BEAT YOUR SLUMP, ALL DAY, EVERY DAY.

THE BRIEF

Drive trial by making people aware of our efficacy in combating mental and physical fatigue.

THE CAMPAIGN

Tiredness, lack of support, lack of preparation and lack of focus can cause us to slump. Without the energy and motivation to see it through, an unfinished task or project hangs over us. It may as well not even have been started.

Whether it is beating a tough work deadline and impressing the boss, or setting a 5km personal best time, the goals we set ourselves define who we want to be. Achieving those goals defines who we are.

We motivated people starting a task, and reminded them Slow-Mag gives them the stamina to finish it.

Whether it’s in the corporate jungle or the gym, we motivated people to see it through, using Facebook, Twitter, Instagram and Digital Media

Then we reminded them that life is much more than exercise and careers. And those things also need stamina to complete.

Then we invited everyone to get involved by sharing what they had finished.