ILIADIN “MIMIC YOUR MAN” : SOCIAL
IMITATION IS THE SINCEREST FORM OF SUFFERING
THE BRIEF
Make iliadin a product people ask for by name, not by function.
THE CAMPAIGN
Iliadin had a global marketing concept that required locally relevant execution. The “Man Down” idea was re-interpreted as “Mimic Your Man”, giving the partners doing the care-giving a chance for some comic relief.
The campaign rolled out through TVC, social media, digital media placement, web design and POS, with a competition element encouraging UGC.
IMITATION IS THE SINCEREST FORM OF SUFFERING THE BRIEF Make iliadin a product people ask for by name, not by function. THE CAMPAIGN Iliadin had a global marketing concept that required locally relevant execution. The “Man Down” idea was re-interpreted as “Mimic Your Man”, giving the partners doing the care-giving a chance for some comic…
