CELEBRATING EXTRAORDINARY WOMEN

THE BRIEF

Strengthen the brand positioning that LUX believes women are not only beautiful, but extraordinary! 

THE CAMPAIGN

We’ve already said the Faces of Lux are more than beautiful with our previous campaign We Are More. Next we provided a platform, so people can see for themselves. The House of LUX gathering invited some of the most influential women in the country to share their thoughts on empowerment. Present and past faces of LUX such as Basetsana Khumalo, Jo-Ann Strauss and Sonia Mbele, and of course Nandi Madida, gathered together with an array of influential women associated with the brand.

This 3 day experience celebrated women, including a fragrance immersion, inspirational and motivational talks, all wrapping up in a gala-style dinner. A video seriestold the personal stories of the brand representatives and what makes them #MoreThanYouCanSee. Each spokeswoman aligned to a LUX product based on her traits and personality. A rich online experience using media banners and sequential targeting told the full story and gave consumers full access to the experience.

THE RESULTS

Assegai 2018

GOLD – Online Campaigns (Banners, micro sites, remarketing and other)

Nandi Madida – FACE OF LUX
Jo-Ann Strauss – FACE OF LUX
Basetsana Kumalo – FACE OF LUX
Sonia Mbele – FACE OF LUX