LUX “Love Notes” : Social Media
REVIVING THE LOST ART OF THE LOVE NOTE
THE BRIEF
Lux makes skin irresistible to touch, and leaves you feeling pretty irresistible yourself.
THE CAMPAIGN
It doesn’t take much to spark up romance. It could be a light touch or even a single word.
We sparked a little more romance into relationships by asking fans to send us a word to describe their relationship and responded with a bespoke love note designed specifically for the couple. To add fuel to the fire we seeded romance packs with a few influencers who helped get things blazing. That’s one too many fire references so we’ll stop now.
Facebook Media
REAL TIME LOVE NOTES ON TWITTER
LOVE IN MULTIPLE LANGUAGES
Key Opinion Formers RECEIVED Direct Love Notes
Instagram Journey to Soft Touch Love Notes
REVIVING THE LOST ART OF THE LOVE NOTE THE BRIEF Lux makes skin irresistible to touch, and leaves you feeling pretty irresistible yourself. THE CAMPAIGN It doesn’t take much to spark up romance. It could be a light touch or even a single word. We sparked a little more romance into relationships by asking fans…
