SHIELD “Pressure Moments” : Media
PLAYING IT COOL IN THE MOMENT
THE BRIEF
Land the message that staying dry gives you the confidence to perform under pressure.
THE CAMPAIGN
You can’t be “part of the conversation” if you aren’t relevant to the topic. We created contextual ads with messaging referencing in-match occurrences during the 2018 FIFA World Cup. These were served the instant topical moments occurred in the game. Predictable occasions like full time and unpredictable moments like a red card, goal or penalty all triggered media placement.
THE RESULTS
New Generation 2018
SILVER – Innovative Use of Digital Media
Smarties 2018
BRONZE (SA) – Channel / Media Strategy (Mobile Social)
Assegai 2018
LEADER – Social Media (Social Media Platforms)
LEADER – Craft (Most Effective Use of Content)
DISPLAY
BANNER #1 : “FIRST GOAL (FULL PAGE)”
BANNER #2 : “GOAL SAVED”
BANNER #3 : “FIRST GOAL (BANNER)”
BANNER #4 : “FULL TIME”
BANNER #1 : “RED CARD”
BANNER #2 : “PENALTY”
BANNER #3 : “OVERTIME”
BANNER #4 : “HALF-TIME”
PLAYING IT COOL IN THE MOMENT THE BRIEF Land the message that staying dry gives you the confidence to perform under pressure. THE CAMPAIGN You can’t be “part of the conversation” if you aren’t relevant to the topic. We created contextual ads with messaging referencing in-match occurrences during the 2018 FIFA World Cup. These were…
