MAXIMISE YOUR HOMEGROUND ADVANTAGE

THE BRIEF

Increase share of voice and associate the moment of consumption with breakfast, energy and nutrition.

THE CAMPAIGN

During lockdown homes became a lot more. Office. School. Gym. And playground. A global campaign message asked parents to turn their home into a sports field and keep their kids (and themselves) active, making sure young bodies and minds continued to develop their full potential (and give their parents some relief by working off some energy).

Home Ground was a global effort from Milo.

We needed to make it relevant and relatable for South Africans.

We added an additional incentive to share how they kept kids active, and our fans were eager to show off their Home Ground routines.

The entries poured in, showing no matter what the circumstances were, kids and parents could find a way to keep moving at home.