BELVITA “MORNING WIN” : SOCIAL MEDIA
GRAB LIFE BY THE BISCUITS
THE BRIEF
Launch BelVita Breakfast biscuits into the South African market.
THE CAMPAIGN
Getting off to a good start sets up the rest of your day. BelVita biscuits help make that happen, so we created our own version of that other staple morning feel good treat : a live Breakfast Show. Except ours was on Facebook and Twitter, simultaneously. And it was four hours long, because BelVita biscuits give you sustained energy. Honestly, dunno if we really thought this one all the way through. But hey, it was a lot of fun.
THE RESULTS
Hours of high energy fun really got the point across, and almost 300 000 people tuned in to watch.
Assegai 2016
LEADER – Media Awards (Social Media Platforms)
LEADER – Craft (Branded Content)
BRONZE – Craft (Use of New Technologies)
We let everyone know what was coming their way, because, well, South Africans didn’t know about BelVita and no one had ever done a four hour morning show live on social media before.
Then we did a four hour live broadcast, on Periscope and Facebook, simultaneously, and it was as exhausting as it sounds. but a lot of fun. Here’s the highlights:
GRAB LIFE BY THE BISCUITS THE BRIEF Launch BelVita Breakfast biscuits into the South African market. THE CAMPAIGN Getting off to a good start sets up the rest of your day. BelVita biscuits help make that happen, so we created our own version of that other staple morning feel good treat : a live Breakfast…
