Facebook has over a billion accounts, more brands sign up every day to vie for your attention and soon the introduction of a want button is going to make things even more noisy. How can you fix this?

Some people consider the ever increasing cacophony a reason to leave Facebook altogether and move onto a smaller, quieter network. Get off the peak hour traffic and onto a back road, so to speak. And while a micro niched community may be the answer for a very specific need, it’s not ideal for keeping in touch with a diverse group of friends and interests that are relevant to you, which is what Facebook excels at. It also doesn’t solve the problem so much as delay it, because the problem isn’t the platform.

It’s you.

Your profile is a lot like your home, it only holds so much. You need to throw away the old to make room for the new, before it causes you to suffer from SMAD. While liking a page or accepting a friend request is an easy (and quick) emotional decision, unliking or, heaven forbid, unfriending is time consuming and feels a bit heavy. But, for the sake of your sanity, it’s also necessary, and if you do it right, you don’t have to do it very often. Simply Zesty has a great rundown of the various tools Facebook provides you with to tailor your feed from the site. Try doing it at least once a year. It may feel tedious, but remind yourself that the time you invest now will be paid back to you tenfold in time saved as you navigate a cleaner, more streamlined, more interesting newsfeed.

Happy cleaning.

Is this what your newsfeed feels like?