French Connection has launched the World’s first Youtube boutique… can you hear bored husbands and boyfriends everywhere cheering with relief! That’s right chaps, those Saturdays trudging around clothes shops and being probed for opinions may now be a thing of the past. Youtique (nice pun!) provides the fashion conscious with style tips and advice, and of course direct links to buy the clothes featured. The channel is linking very tidily with the book and the bird, so videos and purchasing decisions can be shared with your community. It will be interesting to see how quickly other brands follow suit (excuse yet another brilliant pun) on Youtube.

Social Media seems to have been skirting (haha) around e-commerce for a year or so since the launch of Payvment, which allows the use of Paypal facilities via Facebook shops and also creates a unified shopping cart across Facebook. You can list products and prices on your Facebook shop, they can be added to your shopping cart and then purchased via Paypal, all very neat and convenient. Quite simply, it saves people leaving Facebook when they are already there engaging with a brand.

Good work French Connection, let’s see what other brands can do…