The World Cup is a source of excitement for people the planet wide as patriots and fans of the beautiful game work themselves to fever pitch. The internet’s no different, but its denizens get frothy over something slightly different: current events that can be turned into memes and real time marketing. We didn’t have to wait long. It looked like the richest vein for raw material would be Robin Van Persie’s phenomenal header against Spain.
The man took off, literally and figuratively, sparking a bunch of great imagery and of course, VanPersieing. The Peter Pan one is our favourite:
But then, if you prefer your action from the sideline (barely) there’s coach Miguel Herrera, a man who just can’t seem to hold his emotions in check, regardles of when he’s up or down.
Things quietened down for a bit, until last night, when Luis Suarez apparently bit Italian defender Giorgio Chiellini. The internet went nuts, and a bunch of brands got stuck in with some real time marketing, including local Facebook pages for Stimorol and Old Spice. We love a good meme and couldn’t resist, putting these up for Hansa
and Cup A Soup.
Adweek has a nice round up of some of the content from the bigger brands, as does Bustle. Listerine wins with this very dry Tweet:
We recommend a good swish after grabbing a bite of Italian. #WorldCup #PowerToYourMouth
— Listerine Global (@ListerineGlobal) June 24, 2014
But then, they’ve gone very big with their World Cup real time coverage, going balls to the wall (couldn’t resist) with their Power To Your Mouth campaign. The big winners might be the brands turning media frenzy into attention focused on their wittiness (not these guys, unfortunately), but the people smiling the most are the 167 punters who bet this exact thing would happen.
The odds: 175-1. Not bad, considering it’s his third offence.
Update: There are a few more Suarez gems here. The Apple logo one is excellent.