We came across this video today and this is exactly what I meant. This is what all brands should be aspiring to do. Dulux have traveled around the globe to impoverished parts of the world, pulled out a paint brush and contributed… they have brought colour in to peoples’ lives. The Let’s Colour Project is inspirational. This has brought sunshine in to my day, so watch and enjoy…
[singlepic id=165 w=130 h=130 float=left]I posted a blog a little while ago about brands and their social responsibility. Brands want to take up so much of our time and they want to part us with our hard earned money… so I feel they should inspire, challenge, be creative and earn our love. Basically, I think brands should give back.