Metropolitan Investment

The challenge: creating a new website from scratch, fully adapted to the RWD principles. Introduction of the customer’s panel integrated with the company’s internal CRM system.

The goal of the website is to increase the awareness of the Metropolitan Investment offer, which carries out investment and development projects on the commercial real estate market. The site was to set new trends in the industry – both in terms of image and technology.

PROJECT

Website

YEAR

2017

CLIENT

Metropolitan Investment

Workshops, analysis, UX

During the workshop, we determined the website’s user profile, we identified the needs and requirements. After additional analysis, a website prototype was created.

One of the assumptions was the modularity of the site – individual components, with tailored content, we can use in many places on the site.

Typography


Gotham

Font

Bearing in mind the target group, we chose a simple, modern font – Gotham. The size of the font and spacing, as well as the content presentation are adjusted to meet the accessibility standards.

48px
26px
18px
16px

User interface

While preparing the design, we have combined the visual standards of the investment and real estate industry with trendy UI solutions. Diversified typography, subtle animations and interactions make the website look interesting and modern.

Optimization

To verify the functionality of the website, we installed analytical tools that monitor the behavior of users on the site. By mapping mouse or finger movements on touch devices, heatmap and scrollmap, we can determine areas that are worth improving.

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