While surfing the Internet, we can see that almost every page contains various icons and links to social networking sites. Among them, Facebook remains the most popular. But do the majority of website owners not show a desire of ownership of the same ownership, that is, according to “Everyone has Mamba, even me?” 

Social Media is not an additional advertising space for you and your brand or product, but instead a place for dialogue with the consumer. A well-run profile is a great addition to a static web service and can provide effective support for sales. Though not always direct, it is still a source of information about products and their possible use. There is also a constant stream of information about what is happening within the company. A good fan page on Facebook or Twitter is also a key point of contact and dialogue with a consumer. They are best-run as a news service or personal blog.

Already in the stage of planning activities and matching solutions worthy of solving to the question of whether those channels are useful to us. Of course, certain products and services are too controversial to promote on social media. We obviously do not want to build a “wall of tears and complains” against us. However, if social media is a part of our strategies – we should use it to meet the expectations of our users. Thus also at the design stage, sites should properly display social media profiles so that everyone who visits the site can easily transfer themselves to our page. In order to not pour the baby out with the bathwater, take advantage of the knowledge that leads a companies digital operations.

Then, both the website and social media will bring a tangible benefit to the company in accordance with synergy effect, where 2+2=5 is possible.