Tasty Release

Lifestyle platform for culinary aristocrats.

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The Challenge

Grupa Prymat is the leading spice and seasoning manufacturer in Poland, so one of the main tasks the client assigned to us was to create a website which would set trends for the coming years in the category of product websites.

Our task was also to emphasise the high quality of Prymat products, under the slogan “Tasty from nature”, presenting the brand as a close advisor, as well as culinary expert, which is supported by outstanding chefs from all over the world.

We had also to accommodate two groups of stakeholders – apart from B2C customers, a special B2B section intended for the HORECA industry had to be located on the website. That section had to include the full Grupa Prymat offer for the on-trade.

Strategy

We designed a website based on large image photos with the minimum number of graphic components which might distract attention from the product.

All Prymat products were shown in a natural way – we refrained from using the 3D rendering so popular in this sector, and the photos showed the products on a wooden table. Thanks to that, each package is unique – it may be folded in different ways and also shadows differ. In the context of the packaging, there are always related natural products, such as garlic, lemon, freshly-picked spice leaves or fresh vegetables.

The main photo, visible upon website opening, also includes a set of spices, fresh products and one of the packagings. The photo is replaced on a regular basis depending on the cooking season – Christmas, barbecue, etc.

Also, the cookery pages are reminiscent of recipes. However, we gave up on the idea of creating a separate section with recipes, as it could never have competed with another Grupa Prymat website, namely, Doradca Smaku, in terms of the number of recipes. Instead, we extract from the Doradca Smaku website a set of six cooking recipes selected by the editing staff. We also integrated the Doradca Smaku platform’s main recipe browser into the website. Thus, we made over 320 thousand recipes available to prymat.pl website users.

Technology

Of course, the website is adapted to all devices – from desktop computers, to tablets and smartphones. In terms of technology, we used CMS Open Source WordPress; however, to a large degree we had adapted it to the project needs.

Technology used:

We chose to partner with Gorilla Agency to create a new Prymat.pl website, appreciating the high quality of services while maintaining attractive prices. Thanks to the experience of Agency, the newly created website is not only modern and visually appetizing, but also very aesthetic and qualitative. We’ve been working with Gorilla for many years and with full conviction we can recommend them as a business partner.

Marta Klęka-Nowa PR Department

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Maciej Liczbarski

Chief Operating Officer

Warsaw Office

Gorilla Agency Sp. z o.o. sp. k.

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00-810 Warsaw, Poland

+48 22 487 86 18

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Gorilla Agency LLC

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