Releasing Emotions

eatrical Service - iTeatr for young audience.

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The Challenge

Telewizja Polska SA (TVP) asked us to design a new version of their proprietary project for students at schools of various levels. The TVP Internet Theatre Service had to meet many various goals. On the one hand it is a website carrying information about the project’s progress where you can find news and the current repertoire of plays being broadcast by TVP. It is also a VOD platform used for the streaming of videos related to the project. The website is also used for the live broadcasting of plays for registered schools and educational establishments.

Our task was to design a service tailored to a young target audience, foregrounding information on upcoming plays and ensuring easy access to broadcasts for interested users.

We were also required to make the TVP Internet Theatre clearly distinguishable from another client’s project, namely, the TV Theatre.


We designed the EPG module aggregating the project’s entire schedule as the main and dominating element of the home page. The module was adapted both to large PC and tablet screens, and to small screens on mobile devices.

In the version intended for the smallest screens, we provided the ability to display slides with descriptions of successive events independently of the ability to navigate along the timeline, in order to facilitate user access to an event they are interested in.

In both versions events may be also filtered by month. That feature makes navigation easy and intuitive, irrespective of the number of items in the repertoire.

The website’s colour scheme was designed based on the blue logotype, a colour which stimulates the imagination, with the addition of an orange colour, which is a symbol of spontaneity and optimism.

The colours were also adapted to the specific colours of televisual materials used in the theatre. Thus, they go together perfectly.


The graphical layouts we developed were coded using HTML5, CSS3 and jQuery.

However, we were not responsible for implementing our code into CMS TVP – the client’s IT department was responsible for that part.

Technology used:

I highly recommend Gorilla Agency as a professional and innovative partner for creeting web design and development. We choose Gorilla services because on their thought-out concept and sense of audience. The project was conducted in a very professional manner and met our expectations . The implementation proceess went very smoothly and it ended before given deadline. An extremely important for us was a cooperation with committed and creative team. The success of our new website is in the design that is ahead of current trends.

Wojciech Chustecki Chief Specialist, Department of Creation and Product Development

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Maciej Liczbarski

Chief Operating Officer

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