French Touch

A service that promotes action

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THE CHALLENGE

The main challenge was to quickly replace an old version of the service, poorly perceived by its users.

So to put it shortly – creating a brand new, modern service, promoting an event, which in accessible and understandable way should provide the user with the necessary info on the initiative.

Reorganisation of the technical structure of the customer, which comprised of multiple domains (every year a new address was created).

Working out an interesting and modern formula of the new service, which should fulfill both the brand image and business goals.

Then the last challenge was to develop a constant support to the editorial teams, creating content for the website.

IDEA - SOLUTION

Based on the traffic analysis on the previous website, we identified the most popular content and developed a new Information Architecture, suiting the users’ needs.

We proposed moving the whole service to a one domain, which should be a permanent one for the next editions but in the same time we developed a SEO strategy, which allowed shifting most of the positions, won by the previous versions of the service, to the new one.

We designed a new layout, based on the national colours of France, keeping the modern fashion style.

REALIZATION AND SUPPORT

Based on the traffic analysis on the previous website, we identified the most popular content and developed a new Information Architecture, suiting the users’ needs.

We proposed moving the whole service to a one domain, which should be a permanent one for the next editions but in the same time we developed a SEO strategy, which allowed shifting most of the positions, won by the previous versions of the service, to the new one.

We designed a new a new layout, based on the national colours of France, keeping the modern fashion style.

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Maciej Liczbarski

Chief Operating Officer

Warsaw Office

Gorilla Agency Sp. z o.o.

ul. Grzybowska 5A 4th floor
00-132 Warsaw, Poland

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