Our agency was tasked with designing a platform connecting service providers in the beauty industry and aesthetic medicine with clients searching for such services. We also developed the website’s entire visual identity and logotype. The next task consisted in the implementation and operation of the designed platform.
On the end-user side (B2C), the website had to ensure an intuitive and fast search and booking track, and, at the same time, accessibility to both traditional computers and mobile devices.
The service provider part of the platform (B2B) is not only a panel for profile management on Probello, but rather a complete reservation service system along with a comprehensive set of tools for salon management. The objective of the B2B part was to encourage service providers to stop using their current tools, and to transfer their company management to Probello. The challenge was the specification of the panel’s end-user, that is, salon reception-desk staff. In most cases they are people unfamiliar with new technologies and their main tool, and our competitor, was a classic paper calendar.