Tasty Release

A recipe sharing platform.

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The Challenge

The Doradca Smaku Website is a social platform for exchanging cooking recipes. We were tasked to develop a fresh, new version of the website that would make it easier for users to locate new recipes in the database. We had to focus on rewarding high-quality content.

The unique feature of the website is a rewards programme, under which participants receive points for their activity on the website. They may exchange those points for valuable prizes, including household appliances. For that reason, website security has to be compliant with GIODO (Inspector General for Persona lData Protection) guidelines and prevent any fraudulent abuse of the activity-related points system.

The website also had to be ready for considerable increases in user numbers for short periods, as happens when Doradca Smaku is being broadcast on TV.

Strategy

First, we had to solve the problem of assessing the quality of several hundred thousand recipes. To this end we involved the community of users, creating a mechanism to allow selection from among the community of recipe reviewers. Based on their scores, as well as other recipe parameters, such as photo quality, we developed an algorithm which, similarly to the Google search engine, displays recipes of the highest substantive and technical quality at the top list.

We also created a number of mechanisms to help our users with their cooking.

The first of them is Smakomierz. This allows the user to score individual ingredients, and thereby for us to develop an algorithm unique to his account. These preferences are taken into account while looking for suggested dishes. Thanks to this, we can easily separate out recipes with those ingredients we do not like or, more importantly still, those we cannot eat.

The second solution – based on our proprietary algorithm – is the Fridge. Here, a user presents his or her fridge contents and the app displays recipes for which specific ingredients could be used. The application also suggests ideas for dishes that we might prepare providing we purchased a few additional products. A list compiled in this way can be easily exported to the Listonic application.

Technology

To ensure continuous website operability, and its scalability, the Doradca Smaku application engine was designed so that it could work with a structure composed of several servers, which can be expanded as traffic increases.

The whole system is based upon our in-house solution in PHP, using the Zend Framework platform. Additionally, part of the website was secured with the SSL protocol, to protect the transmission of personal data.

Technology used:

Based on our regular cooperation with the Gorilla Agency, we highly assess their competence and involvement. We value the team for professionalism, paying attention to the details and high quality services on competitive prices. With timely, professional customer service and constant technical support, Gorilla is a business partner may rely on and recommend!

Sylwia Mordarska Internet Marketing Manager
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Contact

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Maciej Liczbarski

Chief Operating Officer

Warsaw Office

Gorilla Agency Sp. z o.o. sp. k.

ul. Srebrna 16
00-810 Warsaw, Poland

+48 22 487 86 18

New York Office

Gorilla Agency LLC

1812 Front Street
Scotch Plains, NJ 07076, USA

+1 973 910 0870

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